Author: Adam

Duplicate Content Is Not Spam

I’m glad I came across this article in Search Engine Land today – I’ve seen tons of forum posts, articles, and heated debates about whether or not duplicate content will negatively affect your site or rankings.

The actual value (25 to 30 percent) seemed high to me, but is not really surprising when you take into account summaries or curation (what the next part of this article is!), product descriptions, and general distribution of information.

Here is the relevant part of the article on duplicate content:

Matt [Cutts] said that somewhere between 25% to 30% of the content on the web is duplicative.

… Read the rest

Overuse Of Schema Markup

There is an interesting question that I have seen asked in several locations without a clear answer – what is considered overuse of Schema.org markup? For example, would a local business owner be in trouble with search engines if their NAP was marked up in the footer of every page of their site?

 Initial Reaction

My initial reaction is that this is ridiculous. It’s common, and sensible, for business owners to have their contact andschema markup for smaller businesses location information on their pages.… Read the rest