Book Review: Exploring “The Notebook” by Roland Allen: A Journey Through Paper’s History

If you’re fascinated by how everyday tools shape history, The Notebook by Roland Allen is worth checking out. The book dives into the story of how notebooks have evolved over time, playing a crucial role in how we think, create, and document.

I enjoyed the read (more on that later) and believe that anyone interested in the topic would find this book to be a winner.

the notebook a history of thinking on paper book cover

A History of Thinking on Paper

Allen’s subtitle—A History of Thinking on Paper—accurately reflects the journey the book takes you on. It goes far beyond the paper itself, going into how humans have recorded thoughts, from the ancient use of beeswax tablets to modern notebooks. It’s a detailed yet approachable exploration of this tool that we often take for granted. This might seem like a dry topic to some (not me!), but Allen brings it to life by interweaving stories of famous and lesser-known historical figures who relied on notebooks to shape their work.

Notebooks Through Time

The book traces the origins of notebooks back to the days of ledgers and record-keeping, when paper production became cheaper and more accessible. This shift allowed people to replace expensive materials like vellum with paper, making notebooks available to a wider audience. As Allen explains, this democratization of paper enabled a broader range of people to record their thoughts, ideas, and sketches—ultimately pushing the boundaries of what could be documented and preserved.

For history buffs, the way Allen ties this development to societal shifts is a treat. It’s not just about the notebook as a product, but about how its evolution mirrored humanity’s growing need to capture, store, and revisit information.

Stories of Famous Notebook Keepers

One of the book’s strengths is the way it balances the factual history of notebooks with stories about the people who used them. You’ll read about the artists, scientists, and thinkers who relied on notebooks to record their most profound ideas. Some of the figures Allen highlights are well-known, while others may surprise you.

What makes the book enjoyable is that it doesn’t just list names or dates. Instead, it shares interesting anecdotes about these individuals and how their notebooks influenced their work. This human element keeps the book engaging and helps readers connect with the subject matter.

Why This Book is Worth Reading

On the surface, a book about notebooks might seem niche or overly specialized.

However, The Notebook proves that there’s much more to learn from these everyday objects. Whether you’re interested in history, creativity, or the tools that have shaped our culture, this book offers insights into how we think and record ideas.

You don’t have to be a historian or a stationery enthusiast to enjoy it. It’s an easy read that can be picked up for short sessions, making it perfect for casual reading. The mix of historical facts and storytelling keeps the pacing brisk, so it never feels too dense or academic.

Final Thoughts

If you’re curious about the history of writing and the evolution of tools that have shaped our thoughts, The Notebook is a book you’ll want to explore. It’s a fun, educational read that offers a deep dive into something we use almost every day without much thought. Give it a try—you might find yourself seeing your own notebooks in a whole new light.

Doing Content Right Book Review

Title: Doing Content Right

Author: Steph Smith

Doing Content Right is a guide for writers wanting to be successful writing to an online readership. Both new and experienced writers can take something away from the book as it covers all areas needed to be successful, and as the author notes, this isn’t always just about writing.

Here’s a breakdown from the author: The Internet has created an age of infinite leverage. But with easy access comes competition. So how do you build a successful blog in a world where millions of other people are trying to do the same thing? This resource has the answers.

  • 270 page book that comes in PDF, EPUB, and MOBI (Kindle) formats
  • Recorded lessons to digest your knowledge
  • 22 printable exercises to cement your knowledge
  • A community of 500 creators to help you execute
  • 25-question quiz to test your knowledge
  • A bonus audio section

I really liked how Steph talked about the importance of balancing creation with promotion. As she says, “People think that if it’s good, “they” will come. Quite the opposite—without intentional distribution, the content ends up sitting there, just taking up memory online.”

Another area that is important, especially to newer content creators is to differentiate yourself. It’s easy to create online these days which is great, but that’s means there’s more people than ever doing it…you have to stand out and not only rise above the noise, but aim for the very top:

…you need to be in the top 5%. – If you’re below this threshold, you no longer get the benefit of the Internet’s infinite leverage, because even 0 x14B eyeballs is still 0. Once you have earned the right for people to care about you, you have outsized gains because that right extends to people all over the globe. It’s like having the superpower.

Steph also emphasized quality over quantity while aiming for consistency and gives some direction on how to do this – I think it’s important to be consistent while realizing every piece you publish isn’t going to be a smash hit, especially if you’re newer to it or new to the area you’re writing about…but you need to publish in order to find your voice and audience!

As I just mentioned above, there’s directions on how to take action in each area. Steph includes exercises at the end of each section to help work through the book and come up with implementable take aways. I skipped around and did the ones that I thought would be useful and found them to be very helpful.

One note about these – I was reading on my Kindle and had to switch to my computer to grab some exercises, it might be better to read through the book on an iPad or laptop if you’re going to be doing a lot of these exercises.

Steph goes into detail on SEO basics for a writer, and as anyone familiar with SEO knows it’s tough for recommendations and content to stay up to date after more than a couple of years. I would urge anyone new to publishing online to certainly read through the SEO sections but to then seek out a recent guide from content-centric SEO for more up to date tool recommendations and best practices. I don’t have any big issues with this section, it’s just tough to be totally current when the book was published about 4 years ago.

I’m glad I took the time to read through Steph’s book and had many takeaways that I think will help me improve not only my writing, but my processes and outlook.

I would recommend Doing Content Right to anyone who is regularly writing online and wants to see an improvement in results in terms of readership, engagement, and conversions. Also, anyone new to publishing online will find this to be a goldmine of information, especially with the exercises included.

Exactly What To Say Book Review & Summary

I just wrapped up reading Exactly What To Say by Phil M Jones – this was a great short read that gave me some wonderful ideas on how to better use concise language to get better results more quickly.

Which means what exactly?

Well, the book is laid out into short chapters focusing on the “magic words” that you can use to get the outcome you’re looking for more quickly.

For example, future pacing is addressed where you ask the question, “how would you feel if…” and fill in the blanks with whatever fits for your discussion. For this example, maybe it would be “how would you feel if you had a short, to the point, phrase for every conversation in your life that helped you reach decisions with others more quickly?”

Well, now you’re thinking about it and creating a better mental image or feeling that is more “customized” to you than anything I could every guess at!

Each chapter has the reasoning behind using the phrase and then goes into actual examples so that you can see how (and sometimes when) to use it in case you aren’t familiar or certain.

This was a great short read that should provide both short term and long term ROI. Helping people make decisions and move conversations forward is a powerful tool.

If you’re interested in reading the book, check it out here.

You can find the audiobook here.

Win Bigly Book Review

Win Bigly, by Scott Adams, was an interesting read from my POV – it sets a lot of powerful persuasion techniques forward in the context of the 2016 US Presidential campaigns.

Regardless of whether you want to know more about the campaigns or are tired of thinking about it (or living the results) there’s something for both sides. The campaign and election is used as the background of Win Bigly to weave the story and deliver some great details and higher level concepts dealing with persuasion, how to use it, how to “detect” it, and specific ways you can use these same ideas.

I’ll admit it – this is a book that I will need to reread a time or two so that I can really soak in all of the lessons. Luckily, Scott Adams made it fairly easy to grab the details by very logically organizing the book while still using powerful storytelling. He lays out the terms and ideas needed at the beginning in an easy to read manner and gets going quickly from there.

Overall, I highly recommend this book to anyone looking for insights into the election or how to use high grade persuasion techniques in their personal or professional life – check out the video for more details and use that to decide if this book is the right one for you.

Grab Win Bigly on Amazon Here

Get Win Bigly on Audible (audiobook) Here

 

Building A Story Brand Book Review

 

On the recommendation of a copywriter friend (Adam Bensman at Brain Hickey – check him out!) I read Building A Story Brand while on the road a few weeks ago.

The book is an easy to read framework for realizing how to position your business or brand as a story that your customers want to be a part of. This is different than telling your customers a story about yourself or just making something up – you’re given the framework to tell the story (on your website, in your copy) about why your customers need your business.

The step by step layout is great and goes through the arc of a story that you need to then insert yourself and your customers into in order to create this story that builds brands and loyal customers that are drawn to you.

It reminded me of Russell Brunson and all of the stories he tells. Do you know why he tells so many stories to get his points across? It’s because we as humans are wired to be more receptive to stories and find them much more interesting than logic, even when the same ideas are being communicated…and they can be highly persuasive.

But, back to the book.

It’s a great read that is very actionable and gives you the framework to start defining your brand in a manner that will ultimately help draw the customers you want closer. Definitely worth the few hours to read it.

And there’s an added bonus – the last section deals with putting the story into practice on your website and in your company culture. Good stuff!

You can grab your copy of the book here: https://adammoody.org/storybrand

Or get the Audible version here: https://adammoody.org/storybrand-audible