There is an interesting question that I have seen asked in several locations without a clear answer – what is considered overuse of Schema.org markup? For example, would a local business owner be in trouble with search engines if their NAP was marked up in the footer of every page of their site?
Initial Reaction
My initial reaction is that this is ridiculous. It’s common, and sensible, for business owners to have their contact and
location information on their pages.
So, at the very least you wouldn’t want to endanger converting actual customers to appease search gods – right?