Profit First Book Review & Breakdown Summary

This review and breakdown of the book Profit First by Mike Michalowicz was born out of necessity. While my businesses are profitable, we haven’t had a system that guides us to more complex financial decisions. Sound familiar?

Check out the video review for more details, but the idea behind this book is that profit CAN be planned for. More than that, it should be planned for and we should stop thinking in the Revenue – Expenses = Profit mindset.… Read the rest

High Profit Prospecting Book Review Notes

Just finished up this book and wanted to share my notes as I found a lot of value in it.

I’m interested in learning more about prospecting and the processes and strategies that I can use and this book delivered – lots of actionable content and good advice. I really liked that Mark Hunter went into detail on nearly every topic and provided scripts to get started with for people like myself who don’t have an extensive history of using the phone for outreach.… Read the rest

Backlinks Are Important…Right?

 

Over Time Backlinks Will Become Less Important – No Kidding

Google’s head of search spam, Matt Cutts, said in a video that backlinks, over time, will become a little less important. Matt did say that backlinks in the Google ranking algorithm still have many years left in them.

Matt explained that Google is focusing a lot now on working on ways to determine if a web page is meets the expectations of an expert user.

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Video Views By Social Network

Speaking of social engagement and the importance of various social networks – I can across this article at reelSEO that had a great graphic:

tumblr-video-referrals-reelSEO

So – that’s a pretty hefty amount of views originating at Tumblr!

When Adobe released their Q4 2013 Video Benchmark report there was one golden nugget of information that went largely unnoticed. Social network Tumblr is responsible for referring more average video starts than YouTube, Twitter and Reddit.  Additionally, Tumblr is producing nearly identical video view rates as Facebook, with over 1/3rd of referred visits producing a video start.

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Google, Identities, And Social Signals

I was doing my morning reading and came across this short article in Search Engine Land:

http://searchengineland.com/googles-matt-cutts-facebook-twitter-pages-are-treated-like-any-other-web-page-on-the-internet-182370

I am of course interested in the details of search engine related news, but the first sentence of the sixth paragraph was a beauty:

However, Matt does add that he does see Google crawling, indexing and understanding more about identities on the web in the long term.

Yup, I also think that Google might be interested in identities more and more as time goes on!… Read the rest