Author: Adam

Win Bigly, by Scott Adams, was an interesting read from my POV – it sets a lot of powerful persuasion techniques forward in the context of the 2016 US Presidential campaigns.

Regardless of whether you want to know more about the campaigns or are tired of thinking about it (or living the results) there’s something for both sides. The campaign and election is used as the background of Win Bigly to weave the story and deliver some great details and higher level concepts dealing with persuasion, how to use it, how to “detect” it, and specific ways you can use these same ideas.… Read the rest

On the recommendation of a copywriter friend (Adam Bensman at Brain Hickey – check him out!) I read Building A Story Brand while on the road a few weeks ago.

The book is an easy to read framework for realizing how to position your business or brand as a story that your customers want to be a part of. This is different than telling your customers a story about yourself or just making something up – you’re given the framework to tell the story (on your website, in your copy) about why your customers need your business.… Read the rest

The good news – this is a really easy recommendation. If you know you need or want to create more content, with higher quality, and better processes, stop what you’re doing and grab this book. It will help you – that’s the bottom line!

Of course, if you’re like me you might want to find out more – in that case, just watch the video above for the full Story Engine book review.

It’s a great short and to the point read that you can easily get through in less than a week (and I’m sure many people could tackle it in 1 or 2 readings).… Read the rest

James Shramko starts off his book with a great metric that we should all consider: Effective Hourly Rate, or “EHR”. If nothing else, you should take away from this Work Less, Make More review that regularly reviewing and estimating your EHR and then taking steps to increase it can be hugely beneficial.If you’ve watched the summary video above and want to grab your own copy, you can get it here: https://adammoody.org/worklessmakemore

Now, for those of you that have been running your own businesses for several years, this may seem on the simple side.… Read the rest

This review and breakdown of the book Profit First by Mike Michalowicz was born out of necessity. While my businesses are profitable, we haven’t had a system that guides us to more complex financial decisions. Sound familiar?

Check out the video review for more details, but the idea behind this book is that profit CAN be planned for. More than that, it should be planned for and we should stop thinking in the Revenue – Expenses = Profit mindset.… Read the rest