On the recommendation of a copywriter friend (Adam Bensman at Brain Hickey – check him out!) I read Building A Story Brand while on the road a few weeks ago.
The book is an easy to read framework for realizing how to position your business or brand as a story that your customers want to be a part of. This is different than telling your customers a story about yourself or just making something up – you’re given the framework to tell the story (on your website, in your copy) about why your customers need your business.
The step by step layout is great and goes through the arc of a story that you need to then insert yourself and your customers into in order to create this story that builds brands and loyal customers that are drawn to you.
It reminded me of Russell Brunson and all of the stories he tells. Do you know why he tells so many stories to get his points across? It’s because we as humans are wired to be more receptive to stories and find them much more interesting than logic, even when the same ideas are being communicated…and they can be highly persuasive.
But, back to the book.
It’s a great read that is very actionable and gives you the framework to start defining your brand in a manner that will ultimately help draw the customers you want closer. Definitely worth the few hours to read it.
And there’s an added bonus – the last section deals with putting the story into practice on your website and in your company culture. Good stuff!
You can grab your copy of the book here: https://adammoody.org/storybrand
Or get the Audible version here: https://adammoody.org/storybrand-audible