Win Bigly, by Scott Adams, was an interesting read from my POV – it sets a lot of powerful persuasion techniques forward in the context of the 2016 US Presidential campaigns.
Regardless of whether you want to know more about the campaigns or are tired of thinking about it (or living the results) there’s something for both sides. The campaign and election is used as the background of Win Bigly to weave the story and deliver some great details and higher level concepts dealing with persuasion, how to use it, how to “detect” it, and specific ways you can use these same ideas.
I’ll admit it – this is a book that I will need to reread a time or two so that I can really soak in all of the lessons. Luckily, Scott Adams made it fairly easy to grab the details by very logically organizing the book while still using powerful storytelling. He lays out the terms and ideas needed at the beginning in an easy to read manner and gets going quickly from there.
Overall, I highly recommend this book to anyone looking for insights into the election or how to use high grade persuasion techniques in their personal or professional life – check out the video for more details and use that to decide if this book is the right one for you.