One life, many paths
… Read the restOver Time Backlinks Will Become Less Important – No Kidding
Google’s head of search spam, Matt Cutts, said in a video that backlinks, over time, will become a little less important. Matt did say that backlinks in the Google ranking algorithm still have many years left in them.
Matt explained that Google is focusing a lot now on working on ways to determine if a web page is meets the expectations of an expert user.
Speaking of social engagement and the importance of various social networks – I can across this article at reelSEO that had a great graphic:
So – that’s a pretty hefty amount of views originating at Tumblr!
… Read the restWhen Adobe released their Q4 2013 Video Benchmark report there was one golden nugget of information that went largely unnoticed. Social network Tumblr is responsible for referring more average video starts than YouTube, Twitter and Reddit. Additionally, Tumblr is producing nearly identical video view rates as Facebook, with over 1/3rd of referred visits producing a video start.
I was doing my morning reading and came across this short article in Search Engine Land:
I am of course interested in the details of search engine related news, but the first sentence of the sixth paragraph was a beauty:
However, Matt does add that he does see Google crawling, indexing and understanding more about identities on the web in the long term.
Yup, I also think that Google might be interested in identities more and more as time goes on!… Read the rest
I came across a good post on Reddit that got me thinking about what some of my goals are for 2014. I’ve already got some fitness goals (first triathlon) as well as personal goals (done with an office job by August). But, being a fairly avid reader when time allows, I thought this was a good idea:
The goal is to read as many books as you can written by authors from different US states.
An author’s state is the state in which he was born; Hemingway lived in Florida and Idaho, but he was born in Illinois.
As I was researching some local results for SEO services in the upstate area, I came across a wide range of services and quality. It was a little scary to think of a business owner wading into this, although my instinct is that most people would go with a service recommended by an associate or business partner.
For some of the smaller areas in upstate NY I came across SEO “firms” on the first page of results that were offering package directory submissions for hundreds of dollars per month – not a bad gig if you can land it, but certainly not a way to make your client rank!… Read the rest
