One life, many paths
Author: Steph Smith
Doing Content Right is a guide for writers wanting to be successful writing to an online readership. Both new and experienced writers can take something away from the book as it covers all areas needed to be successful, and as the author notes, this isn’t always just about writing.
Here’s a breakdown from the author: The Internet has created an age of infinite leverage. But with easy access comes competition.… Read the rest
I just wrapped up reading Exactly What To Say by Phil M Jones – this was a great short read that gave me some wonderful ideas on how to better use concise language to get better results more quickly.
Which means what exactly?
Well, the book is laid out into short chapters focusing on the “magic words” that you can use to get the outcome you’re looking for more quickly.
For example, future pacing is addressed where you ask the question, “how would you feel if…” and fill in the blanks with whatever fits for your discussion.… Read the rest
Win Bigly, by Scott Adams, was an interesting read from my POV – it sets a lot of powerful persuasion techniques forward in the context of the 2016 US Presidential campaigns.
Regardless of whether you want to know more about the campaigns or are tired of thinking about it (or living the results) there’s something for both sides. The campaign and election is used as the background of Win Bigly to weave the story and deliver some great details and higher level concepts dealing with persuasion, how to use it, how to “detect” it, and specific ways you can use these same ideas.… Read the rest
On the recommendation of a copywriter friend (Adam Bensman at Brain Hickey – check him out!) I read Building A Story Brand while on the road a few weeks ago.
The book is an easy to read framework for realizing how to position your business or brand as a story that your customers want to be a part of. This is different than telling your customers a story about yourself or just making something up – you’re given the framework to tell the story (on your website, in your copy) about why your customers need your business.… Read the rest
The good news – this is a really easy recommendation. If you know you need or want to create more content, with higher quality, and better processes, stop what you’re doing and grab this book. It will help you – that’s the bottom line!
Of course, if you’re like me you might want to find out more – in that case, just watch the video above for the full Story Engine book review.
It’s a great short and to the point read that you can easily get through in less than a week (and I’m sure many people could tackle it in 1 or 2 readings).… Read the rest
